Channel Sales Methodology
Your product is proven.
Your pipeline is not.
Cross the chasm.
A complete sales methodology for B2B founders stuck between $100K–$1M who've validated their product but can't scale the sales motion. Built on Geoffrey Moore's Crossing the Chasm.
Deck + 6 working templates + video walkthroughs
The Problem
The $100K Trap
You proved the concept. Revenue is real. But growth has flattened and the founder is still the best salesperson.
$100K–$1M
Revenue from early adopters. Real but not scalable.
1 person
The founder is the sales team. The bottleneck is you.
0 Channel
No repeatable sales motion. Every deal is custom.
Flat
Growth has stalled. The next customers aren’t buying.
The System
The Milk Route
Your daily, repeatable path through your market. Not a hack. Not a CRM. A compounding system.
Beachhead Strategy
Pick one niche. Dominate it. Expand from strength.
Whole Product
Pragmatists don’t buy products — they buy complete solutions. Close every gap.
Positioning
Stop selling features. Sell risk reduction. The cost of inaction is your pitch.
Account Scoring
Score every account across five dimensions. Your tier system tells you exactly where to spend time.
Silent Account Recovery
When prospects go quiet, diagnose why. Re-engage with the right proof, not another follow-up.
Competitive Intelligence
Pragmatists compare. Own the comparison before your competitor does.
Inside
What's in the Course
- Crossing the Chasm presentation deck (30 min)
- Beachhead Selection Worksheet
- Whole Product Audit scorecard
- Pragmatist Positioning Template
- 7 video modules with field examples
- Account Scoring Rubric with tier system
- Competitive Battle Card template
- Silent Account Recovery Playbook
Pricing
Three Ways to Cross the Chasm
Start with the course. Scale with the agent. Graduate to independence.
Learn
The Course
$49
The complete Crossing the Chasm methodology applied to your business. Deck, templates, video walkthroughs. Self-paced.
Get the CourseDeploy
Managed Agent
$999–$1,999/mo
20 or 40 token-hours/month
Your dedicated AI agent running your milk route on private hardware. Managed by a real consultant. Interface via WhatsApp.
Includes a free copy of Crossing the Chasm
Get in TouchOwn
Buyout
$4,999.99
Purchase your Pi, skills, and documentation outright. Self-manage going forward. Full independence.
Get in TouchCourse buyers get priority access to managed plans. No lock-in. Scale up or buy out anytime.